Life as Imagined
About TrueTrips
TrueTrips is a luxury travel company built on the belief that the most meaningful journeys are those designed with the insight, care, and authenticity of a trusted friend — someone who truly understands your tastes, desires, and dreams. That simple idea sparked the founding of TrueGreece in 2005, when our founder envisioned a new kind of travel company: one that offered highly personalized experiences shaped by genuine human connection and thoughtful detail.Today, that vision lives on as TrueTrips, curating bespoke journeys across Europe and the Mediterranean — each one tailored as if for a close friend.
At the helm is Christos Stergiou, a seasoned travel expert with an MBA from Stanford and more than two decades of experience in luxury travel. Recognized by Condé Nast Traveler and Travel + Leisure as a top travel specialist since 2008 /2009, Christos brings strategic insight and a deep passion for hospitality. But the heart of TrueTrips lies in our team — a group of dedicated travel professionals united by a shared pursuit of excellence.
Together, we create seamless, soul-enriching trips that go far beyond logistics. We collaborate closely with our guests, listening with intention, and designing with care. Our destination experts, local insiders, and world-class guides work in harmony to deliver immersive experiences filled with authenticity, cultural depth, and unforgettable moments.
Whether you’re exploring the sun-drenched Greek islands, tracing your heritage through Italy, or uncovering culinary treasures in Spain, we ensure that each journey is more than a trip — it’s Life as Imagined.
That’s our guiding philosophy. It’s what transforms travel from something you simply book into something that stays with you forever.
Our mission is to design transformative and deeply personalized travel experiences that transcend the ordinary. We promise and deliver a trip that only a true friend could plan, filled with authenticity, warmth, and care, as if we were hosting our own friends and family. With unmatched access, local insight, and seamless service, we invite our guests to embrace Life as Imagined. Rooted in our passion for cultural discovery and excellence in hospitality, we create unforgettable moments that capture the true essence of each destination.
To be the premier choice for discerning travelers seeking exclusive, authentic, and exceptional experiences in Europe and the Mediterranean. We aspire to continually redefine the standards of bespoke travel by blending unparalleled expertise with personal connections, crafting exceptional trips that create lasting memories and set new benchmarks in luxury.
Our values define our purpose, guide our decisions, and shape the extraordinary experiences we create for our guests. We are more than a travel company, we are storytellers, curators of authentic trips, and ambassadors of excellence. We believe in:
” Our philosophy of Life as Imagined is about crafting personalized trips that reflect each traveler’s unique dreams and desires, while connecting them to the local culture, people, environment, and beauty. At the same time, we are deeply rooted in Philoxenia, the ancient Greek tradition of hospitality, where every guest is treated like family. It’s this blend of vision and care that allows us to create unforgettable moments, where genuine connections elevate every experience.”
When you book with TrueTrips, you’re not just planning a trip, you’re crafting a personalized itinerary that embodies Life as Imagined. We bring your travel dreams to life with flawless execution, offering fully customized trips designed just for you. Guided by our unmatched expertise and deep-rooted hospitality values, we create exclusive experiences, with the finest accommodation, private tours, and top-tier local guides. Like a trusted friend with insider knowledge, we open doors to hidden gems and extraordinary moments, ensuring that every detail is expertly handled. All you must do is land and immerse yourself in the journey—we take care of the rest.
Your journey begins with a destination — and becomes something far greater. Let us design a travel experience that’s entirely your own, shaped with care, creativity, and the spirit of Life As Imagined.
